Best Cruelty-Free Makeup Brands For 2024

Finding effective cruelty-free makeup brands can often be a daunting task. With a plethora of options available in the market, it becomes increasingly difficult to discern which brands truly uphold the cruelty-free ethos. The importance of thorough research and a trial-and-error process cannot be overstated. 

Understanding what constitutes cruelty-free makeup and how to identify it is crucial in making informed choices.

What Is Cruelty-Free Makeup?

Cruelty-Free Makeup

Cruelty-free makeup refers to cosmetic products that have been developed, manufactured, and distributed without any form of animal testing. This means that at no point in the product’s lifecycle is it tested on animals. It’s a commitment to ethical practices that prioritize animal welfare.

The absence of animal testing does not compromise the safety or effectiveness of these products. In fact, there are several alternative testing methods available, such as in vitro testing and computer simulations, which often provide more reliable and humane results. Animal testing has its limitations, including the fact that it often fails to accurately predict human reactions due to biological differences between species.

How Can I Tell if a Product Is From a Cruelty-Free Brand?

Identifying a cruelty-free product can be simplified by familiarizing oneself with certain indicators. One such initiative is the “Beauty Without Bunnies” program by PETA. Brands that are part of this program are committed to producing products without animal testing.

Another common indicator is the presence of bunny logos on product packaging. These logos, such as the Leaping Bunny or the Caring Consumer bunny, signify that the brand is cruelty-free. However, it’s important to note that not all cruelty-free brands use these logos, so they should not be the sole determinant.

Checking the ingredient list is another crucial step. Some ingredients commonly used in cosmetics are derived from animals. Therefore, even if a product is not tested on animals, it may not be cruelty-free if it contains animal-derived ingredients.

In addition to these, there are other labels to consider such as Clean Beauty, Vegan Beauty, and Ethically Sourced. Clean Beauty refers to products free from harmful chemicals, Vegan Beauty signifies products that do not contain any animal-derived ingredients, and Ethically Sourced means the ingredients are obtained in a responsible and sustainable way. These labels, while not synonymous with cruelty-free, often align with the values of cruelty-free consumers.

Best Cruelty-Free Makeup Brands

Navigating the world of cruelty-free makeup can be overwhelming, but there are several brands that stand out for their commitment to animal welfare and product quality. Here are three top cruelty-free makeup brands that you should consider.

Hourglass Cosmetics

Hourglass Cosmetics

Hourglass Cosmetics is renowned for its groundbreaking formulas and active ingredients. The brand offers a wide range of products, including foundation, concealer, blush, and eyeshadow, all of which are cruelty-free. Hourglass Cosmetics is a testament to the fact that high-performance makeup can be achieved without compromising on ethical standards.

One of the standout products from Hourglass is the Ambient Lighting Powder. This product is designed to mimic different lighting effects, providing a soft-focus finish that flatters all skin types. It’s a must-have for anyone seeking a radiant, photo-ready complexion.



Ilia is a brand that focuses on clean and cruelty-free makeup. They use natural and organic ingredients that not only beautify but also offer skincare benefits. Their range of products includes foundation, lipstick, mascara, and more, all designed to enhance your natural beauty.

A highly recommended product from Ilia is the Super Serum Skin Tint. This innovative product combines the benefits of skincare, makeup, and sun protection in one. Additionally, Ilia’s vegan makeup brushes are a great addition to any makeup kit. Ilia proves that clean, cruelty-free makeup can deliver impressive results while nourishing the skin.


lush makeup brand

Lush is a brand that’s synonymous with natural ingredients and handmade products. They offer a range of products, including makeup, bath bombs, and shampoo bars. Lush’s products are not only cruelty-free but also feature moisturizing ingredients that are beneficial for both skin and hair.

Lush is also known for promoting sustainable beauty. They have made significant strides in reducing packaging waste, offering many products in solid, package-free forms. Lush’s commitment to cruelty-free practices, natural ingredients, and sustainability makes it a brand worth supporting.

Wet n Wild

Wet n Wild brand

Wet n Wild is a popular and affordable drugstore brand that has made a name for itself in the cruelty-free makeup space. Despite its use of synthetic ingredients, the brand maintains a strong commitment to producing cruelty-free products. Wet n Wild offers a wide range of products, including foundation, eyeshadow palettes, and lipsticks, making it a go-to brand for budget-conscious consumers who don’t want to compromise on ethics.

One of the standout products from Wet n Wild is the MegaGlo Highlighting Powder. This product is known for its high-impact glow and long-lasting formula, making it a favorite among beauty enthusiasts.

Flower Beauty

Flower Beauty brand

Flower Beauty is a brand created by actress Drew Barrymore. Known for its innovation and inclusivity, Flower Beauty offers a range of affordable brow, lip, and eye pencils, as well as fragrances. The brand’s ethos is centered around creating high-quality, cruelty-free products that are accessible to everyone.

The Flower Pot Powder Blush is a recommended product from Flower Beauty. This blush is known for its buildable formula and natural finish, making it a versatile addition to any makeup collection.

Milani Cosmetics

Milani Cosmetics

Milani Cosmetics is a PETA certified brand that is 100% cruelty-free and vegan. The brand offers inexpensive, high-quality cosmetics that cater to all skin tones. Milani Cosmetics is a testament to the fact that cruelty-free and vegan makeup can be both affordable and inclusive.

One of the standout products from Milani is the Conceal + Perfect 2-in-1 Foundation + Concealer. This product is known for its full coverage and long-lasting formula, making it a favorite among beauty enthusiasts who seek flawless skin.



Glossier is a brand that has taken the beauty world by storm with its focus on minimalist beauty and natural looks. The brand’s philosophy is “skin first, makeup second,” emphasizing the importance of a good skincare routine as the foundation for any makeup look.

Glossier’s products are known for their skincare-beneficial ingredients. They aim to enhance your natural beauty rather than cover it up. This approach is reflected in their range of products, which includes skincare, makeup, and fragrance. Each product is designed to work with your skin, not against it.

One of the standout products in Glossier’s lineup is the Boy Brow. This eyebrow product is designed to thicken, fill in, and groom brows into place. It’s available in a range of shades to match different hair colors, and its creamy wax formula is easy to apply and stays put all day. The Boy Brow is a testament to Glossier’s commitment to creating products that enhance your natural beauty.

Alba Botanica

Alba Botanica

Alba Botanica is a natural beauty brand that offers a range of cruelty-free skincare and makeup products. The brand is committed to creating products that are good for you and the environment, using 100% vegetarian ingredients and avoiding any form of animal testing.

One of the unique aspects of Alba Botanica is their use of ingredients targeting specific skincare concerns. Whether you’re dealing with acne, dry skin, or signs of aging, Alba Botanica has a product designed to address your needs.

A highly recommended product from Alba Botanica is the Hawaiian Detox Scrub. This scrub uses volcanic clay to attract, extract, and absorb dirt, oil, and grime from deep within pores. It also contains torch ginger and lotus flower to soothe and balance the skin. The Hawaiian Detox Scrub is a perfect example of Alba Botanica’s commitment to creating effective, cruelty-free products that address specific skincare needs.

Cruelty-Free and Vegan Makeup Brands

In the world of beauty and cosmetics, a significant shift towards ethical and sustainable practices is taking place. More and more consumers are now prioritizing cruelty-free and vegan makeup brands that not only enhance their beauty but also respect the environment and animal rights. This post, we will introduce you to two such commendable brands: Herbivore Botanicals and E.L.F. Cosmetics.

Vegan makeup brands are those that do not use any animal-derived ingredients in their products. They also ensure that their products are not tested on animals, making them cruelty-free. These brands are gaining popularity due to their commitment to ethical practices and the high-quality, natural ingredients they use.

Herbivore Botanicals

Herbivore Botanicals

Herbivore Botanicals is a brand that stands out in the vegan beauty industry. Their products are ethically sourced, cruelty-free, and vegan, making them a top choice for conscious consumers.

Herbivore Botanicals is committed to creating products that are not only good for your skin but also for the planet. They ensure that all their ingredients are ethically sourced, and their products are 100% cruelty-free and vegan.

The brand uses soothing and hydrating ingredients in their products. These ingredients are gentle on the skin and provide the necessary nourishment and hydration, leaving your skin feeling soft and rejuvenated.

Herbivore Botanicals offers a wide range of products, including skincare, bath & body, and hair care items. This means you can find a product for every need, from facial serums to body oils and hair treatments.

One of their highly recommended products is the Blue Tansy Resurfacing Clarity Mask. This mask is known for its ability to soothe irritated skin and improve skin clarity, making it a must-have in your skincare routine.

E.L.F. Cosmetics

E.L.F. Cosmetics

E.L.F. Cosmetics is another popular and affordable cruelty-free and vegan makeup brand. They offer a diverse range of products that cater to all your beauty needs.

E.L.F. Cosmetics is known for its high-quality, cruelty-free, and vegan products that are also budget-friendly. This makes it a popular choice among consumers who want to switch to ethical beauty products without breaking the bank.

E.L.F. Cosmetics offers a diverse range of products, including makeup tools, skincare solutions, and cosmetics. Whether you’re looking for a new foundation, a hydrating serum, or a set of makeup brushes, E.L.F. Cosmetics has got you covered.

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